Wissensdatenbank Wirtschaftsrecht: history "LVIBEBusinessStrategiesinAsia"

Revision history for LVIBEBusinessStrategiesinAsia

Revision [57714]

Last edited on 2015-07-18 17:43:52 by Pioch

Additions:

==== Business Strategies in Asia (International Economics)====

Deletions:

~~==== Business Strategies in Asia ====~~

Revision [47125]

Edited on 2014-11-21 22:35:00 by Pioch

Additions:

//There is a special lecture on Saturday, 21st of Nov 2014 at 8.30 am.//

Revision [46463]

Edited on 2014-11-08 14:05:32 by Pioch

Additions:

- [[http://www.amazon.de/Strategies-Asia-Pacific-Philippe-Lasserre-ebook/dp/B000SJY7MA/ref=sr_1_1?ie=UTF8&qid=1413907373&sr=8-1&keywords=strategies+for+asia+pacific Lasserre, P./ Schutte, H.: Strategies for Asia Pacific: Meeting New Challenges, 3rd, 2006]]
- Please use this [[http://www.fh-schmalkalden.de/schmalkaldenmedia/Guest+9+Business+Strategies+in+Asia+Chittick.pdf link]] on page 3, 4 and 5.

Deletions:

- [[http://www.amazon.de/Multinational-Management-A-Strategic-Approach/dp/1285094948/ref=sr_1_1?ie=UTF8&qid=1413908412&sr=8-1&keywords=Multinational+Management%3A+A+Strategic+Approach Cullen, J. B./ Parboteeah, K. P.: Multinational Management: A Strategic Approach, 6th Ed., 2013]]
- Please use this [[http://www.fh-schmalkalden.de/schmalkaldenmedia/Guest+9+Int+Management+Chittick.pdf link]] on page 4 and 5.

Revision [46462]

Edited on 2014-11-08 14:04:35 by Pioch

No Differences

Revision [46461]

Edited on 2014-11-08 14:04:27 by Pioch

No Differences

Revision [46460]

Edited on 2014-11-08 14:04:07 by Pioch

Additions:

>>**Contact**

If you will have a question, please use this link to contact Mr. Prof. Dr. Gary Chittick [[gkchittick@gmail.com]].

**Course Material**

The course material is available in the share folder and [[https://studip.fh-schmalkalden.de/ studip]] of the faculty.

----
**Textbooks**

==Prescribed==

- [[http://www.amazon.de/Multinational-Management-A-Strategic-Approach/dp/1285094948/ref=sr_1_1?ie=UTF8&qid=1413908412&sr=8-1&keywords=Multinational+Management%3A+A+Strategic+Approach Cullen, J. B./ Parboteeah, K. P.: Multinational Management: A Strategic Approach, 6th Ed., 2013]]

==Useful References==

- Please use this [[http://www.fh-schmalkalden.de/schmalkaldenmedia/Guest+9+Int+Management+Chittick.pdf link]] on page 4 and 5.

||{width: 600px; color:gray; background-color:#FFF8DC; vertical-align:top; text-align: left; color:#1C1C1C}== **More information regarding the course**==

**Credits:** 8 ECTS

**Degree programm**:
Master-degree
faculaty business and economics; recommend participation to the students in the 1st semester

**Duration of the course:**

**Learning outcomes**:

- With active seminar participation you should develop greater skills in active listening, group discussion, debating and oral communication. You will also develop skills in professional report writing, production and presentation in this unit.ers.

**Grading:**
Group Case Study and Presentation (20%)
Final written exam (80%)
||
>> == **Information** ==

The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally in the first semester of the master program.

== **Topics** ==

**1. The Strategic Importance of the Asia Pacific**

**2. Theoretical approaches to Asian Business**

**3. The Role of the State in Asia**

**4. The Development of Japanese Business**

**5. Contemporary Japanese Business**

**6. Korea**

**7. China´s checkered Economic Past**

**8. Contemporary Business in Asia**

**9. Business Development in Southeast Asia: The Case of Singapore**

**10. India**

**11. Formulating Strategies for the Asia Pacific**

**12. Strategic Alliances and Managing partnerships**

**13. Marketing in Asia**

**14. Future Prospects for Asian Business**

**15. Exam**

== **Dates** ==

In the winter semester 2014/15 the lecture is taking place:

Deletions:

If you will have a question, please use this link to contact Mr. Prof. Dr. Gary Chittick [[gkchittick@gmail.com]].
**Credits:** 8 ECTS
- With active seminar participation you should develop greater skills in active listening, group discussion, debating and oral communication. You will also develop skills in professional report writing, production and presentation in this unit.
The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally in the first semester of the master program.
**1. The Strategic Importance of the Asia Pacific**
**2. Theoretical approaches to Asian Business**
**3. The Role of the State in Asia**
**4. The Development of Japanese Business**
**5. Contemporary Japanese Business**
**6. Korea**
**7. China´s checkered Economic Past**
**8. Contemporary Business in Asia**
**9. Business Development in Southeast Asia: The Case of Singapore**
**10. India**
**11. Formulating Strategies for the Asia Pacific**
**12. Strategic Alliances and Managing partnerships**
**13. Marketing in Asia**
**14. Future Prospects for Asian Business**
**15. Exam**

Revision [46459]

Edited on 2014-11-08 14:01:22 by Pioch

Additions:

==== Business Strategies in Asia ====
If you will have a question, please use this link to contact Mr. Prof. Dr. Gary Chittick [[gkchittick@gmail.com]].
**Credits:** 8 ECTS
one semester, 6 SWS
On completion of this students should be able to:
- Explain the development of different business activities within the economies studied;
- Analyse business structures, strategies and relationships within the region;
- Differentiate local, national and international influences on firms´ behaviour in Asia;
- Evaluate contending strategies or approaches to the conduct of business with the Asian region and apply them to case study materials;
- With active seminar participation you should develop greater skills in active listening, group discussion, debating and oral communication. You will also develop skills in professional report writing, production and presentation in this unit.
The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally in the first semester of the master program.
**1. The Strategic Importance of the Asia Pacific**
**2. Theoretical approaches to Asian Business**
**3. The Role of the State in Asia**
**4. The Development of Japanese Business**
**5. Contemporary Japanese Business**
**6. Korea**
**7. China´s checkered Economic Past**
**8. Contemporary Business in Asia**
**9. Business Development in Southeast Asia: The Case of Singapore**
**10. India**
**11. Formulating Strategies for the Asia Pacific**
**12. Strategic Alliances and Managing partnerships**
**13. Marketing in Asia**
**14. Future Prospects for Asian Business**
**15. Exam**
|=|{color:#696969; background-color: #f5f5f5; width: 100px; text-align:center} lecture part|=|{color:#696969; background-color: #f5f5f5; width: 120px; text-align:center} Day|=|{color:#696969; background-color: #f5f5f5; width: 150px; text-align:center} Time|=|{color:#696969; background-color: #f5f5f5; width: 90px; text-align:center} Room|=|
||{text-align:center}**Part 1** ||{text-align:center}**Monday I** ||{text-align:center} 8.15 - 9.45 am ||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**Monday II** ||{text-align:center} 10.15 - 11.45 am ||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**Monday III** ||{text-align:center} 12.15 - 13.45 am ||{text-align:center} C207||

Deletions:

==== International Service Management ====

>>**Contact**

If you will have a question, please use this link to contact Mr. Dr. Nils Löber [[nilsloeber@lightfactory.de]].

**Course Material**

The course material is available in the share folder and [[https://studip.fh-schmalkalden.de/ studip]] of the faculty.

----
**Textbooks**

==Prescribed==

- [[http://www.amazon.de/Services-Marketing-People-Technology-Strategy/dp/0273756060/ref=sr_1_1?ie=UTF8&qid=1415450027&sr=8-1&keywords=Services+Marketing+%E2%80%93+People+technology%2C+Strategy Lovelock, C.H./ Wirtz, J.: Services Marketing: People, Technology, Strategy, 7th Ed., 2011, p. 4 - 31]]
- [[http://www.amazon.de/Services-Marketing-Management-International-Perspective/dp/0471984906/ref=sr_1_3?ie=UTF8&qid=1415450126&sr=8-3&keywords=Services+Marketing+Management+%E2%80%93+An+international+perspective%2C Kasper, H./ van Helsdingen, P./ de Vries, W.: Services Marketing Management: An International Perspective, 1999, p. 8 - 20]]
- [[http://www.amazon.de/Principles-Services-Marketing-Adrian-Palmer/dp/0077107942/ref=sr_1_1?ie=UTF8&qid=1415450226&sr=8-1&keywords=International+Services+Marketing%2C+in%3A+Principles+of+Services+Marketing Palmer, A.: Principles of Services Marketing, 4th Ed., 2004, p. 447 - 479]]
- Fugate, D.L./ Zimmerman, A.: International Services Marketing: A review of structual barriers, regulatory limitations, and marketing responses, 1996, in: Services Marketing Quarterly, Vol. 13, No. 2, p. 33-58]]
- McLaughlin, C.P./Flitzsimmons, J.A.: Strategies for Globalizing Service Operations, 1996, in: International Journal of Service Industry Management, Vol. 7, No. 4, p. 43 - 57
- Contractor, F.J./ Kundu, S.K./Hsu, C.-C.: A three-stage theory of international expansion: the link bewtween multinationality and performance in the service sector, 2003, in: Journal of International Business Studies, Vol. 34, p. 5 - 18
- [[http://www.amazon.de/Services-Marketing-Integrating-Customer-Across/dp/0077131711/ref=tmm_pap_title_0?ie=UTF8&qid=1415450674&sr=8-1-fkmr0 Wilson, A./ Zeithaml, V.A./ Bitner, M.J./ Gremler, D.D.: Services Marketing: Integrating Customer Focus Across the Firm, 2nd Ed., 2012, p. 239 - 263]]
- [[http://www.amazon.de/Essentials-Services-Marketing-Christopher-Lovelock/dp/9810686188/ref=sr_1_1?ie=UTF8&qid=1415450845&sr=8-1&keywords=Essentials+of+Services+Marketing Lovelock, C.H./ Witz, J./ Chew, P.: Essentials of Services Marketing, 2nd Ed., 2012, p. 306 - 333]]
- Stauss, B./ Mang, P.: "Cultural Shocks" in inter-cultural service encounters?, 1999, in: Journal of Services Marketing, Vol. 13, N. 4/5, p - 329 - 346
- Furrer, O./ Liu, B.S.-C./Sudharshan, D.: The relationships between culture and service quality perceptions - Basics for cross-cultural market segmentation and resouce allocation, 2000, in: Journal of Service Research, Vol. 2, No. 4, p. 355 - 371
- Ksssim, N./ Asiah Abdullah, N.: The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis, 2010, in: Asia Pacific Journal of Marketing and Logistics, Vol. 22, No. 3, p. 351 - 371

||{width: 600px; color:gray; background-color:#FFF8DC; vertical-align:top; text-align: left; color:#1C1C1C}== **More information regarding the course**==

**Credits:** 5 ECTS

**Degree programm**:
Master-degree
faculaty business and economics; recommend participation to the students in the 1st semester

**Duration of the course:**
one semester, 6 days a 6 hours

**Learning outcomes**:
Course participants will acquire a sound understanding for the challenges of servide design and dellivery in a global world. The nature of services (in contrast to goods) requires specific management instruments, whose application is even more challenging in international settings. To understand how service companies can deal with the complexity of international service delivery is the main objective of this class.

Learning outcomes:
- Unterstand the special charactersitics of services and the service value creation process
- Unterstand the global importance of services, international service trade and its barries
- Learn the challenge of international service delivery including strategy and operations
- Gain an understanding for relationship marketing in services and the challenge of serving multi-national/-cultural customers

**Grading:**
Group Case Study and Presentation (20%)
Final written exam (80%)
||
>> == **Information** ==

The lecture "International Service Management" hosted by Mr. Dr. Nils Löber takes place conventionally in the first semester of the master program.

== **Topics** ==

**1. Basics and Fundamental Theories of Services Management**

**2. The Economic Importance of International Trade in Services**

**3. Basic Issues of International Trade in Services**

**4. Barriers of International Trade in Services**

**5. Strategies for International Service Businesses**

**6. Market Selection and Entry Strategies for Service Companies**

**7. Marketing Issues of International Service Businesses: Managing Physical Evidence and the Servicecape**

**8. Marketing Issues of International Service Businesses: Managing Relationships and Building Loyalty**

**9. Marketing Issues of International Service Businessess: E-Commerce and Internet-based Services**

**10. Intercultural Problems of Service Encounter Situations**

== **Dates** ==

In the winter semester 2014/15 the lecture is taking place:

|=|{color:#696969; background-color: #f5f5f5; width: 100px; text-align:center} lecture part|=|{color:#696969; background-color: #f5f5f5; width: 120px; text-align:center} Date|=|{color:#696969; background-color: #f5f5f5; width: 150px; text-align:center} Time|=|{color:#696969; background-color: #f5f5f5; width: 90px; text-align:center} Room|=|
||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30||{text-align:center} C207||

Revision [46456]

Edited on 2014-11-08 13:59:03 by Pioch

Additions:

- [[http://www.amazon.de/Services-Marketing-People-Technology-Strategy/dp/0273756060/ref=sr_1_1?ie=UTF8&qid=1415450027&sr=8-1&keywords=Services+Marketing+%E2%80%93+People+technology%2C+Strategy Lovelock, C.H./ Wirtz, J.: Services Marketing: People, Technology, Strategy, 7th Ed., 2011, p. 4 - 31]]
- [[http://www.amazon.de/Services-Marketing-Management-International-Perspective/dp/0471984906/ref=sr_1_3?ie=UTF8&qid=1415450126&sr=8-3&keywords=Services+Marketing+Management+%E2%80%93+An+international+perspective%2C Kasper, H./ van Helsdingen, P./ de Vries, W.: Services Marketing Management: An International Perspective, 1999, p. 8 - 20]]
- [[http://www.amazon.de/Principles-Services-Marketing-Adrian-Palmer/dp/0077107942/ref=sr_1_1?ie=UTF8&qid=1415450226&sr=8-1&keywords=International+Services+Marketing%2C+in%3A+Principles+of+Services+Marketing Palmer, A.: Principles of Services Marketing, 4th Ed., 2004, p. 447 - 479]]
- Fugate, D.L./ Zimmerman, A.: International Services Marketing: A review of structual barriers, regulatory limitations, and marketing responses, 1996, in: Services Marketing Quarterly, Vol. 13, No. 2, p. 33-58]]
- McLaughlin, C.P./Flitzsimmons, J.A.: Strategies for Globalizing Service Operations, 1996, in: International Journal of Service Industry Management, Vol. 7, No. 4, p. 43 - 57
- Contractor, F.J./ Kundu, S.K./Hsu, C.-C.: A three-stage theory of international expansion: the link bewtween multinationality and performance in the service sector, 2003, in: Journal of International Business Studies, Vol. 34, p. 5 - 18
- [[http://www.amazon.de/Services-Marketing-Integrating-Customer-Across/dp/0077131711/ref=tmm_pap_title_0?ie=UTF8&qid=1415450674&sr=8-1-fkmr0 Wilson, A./ Zeithaml, V.A./ Bitner, M.J./ Gremler, D.D.: Services Marketing: Integrating Customer Focus Across the Firm, 2nd Ed., 2012, p. 239 - 263]]
- [[http://www.amazon.de/Essentials-Services-Marketing-Christopher-Lovelock/dp/9810686188/ref=sr_1_1?ie=UTF8&qid=1415450845&sr=8-1&keywords=Essentials+of+Services+Marketing Lovelock, C.H./ Witz, J./ Chew, P.: Essentials of Services Marketing, 2nd Ed., 2012, p. 306 - 333]]
- Stauss, B./ Mang, P.: "Cultural Shocks" in inter-cultural service encounters?, 1999, in: Journal of Services Marketing, Vol. 13, N. 4/5, p - 329 - 346
- Furrer, O./ Liu, B.S.-C./Sudharshan, D.: The relationships between culture and service quality perceptions - Basics for cross-cultural market segmentation and resouce allocation, 2000, in: Journal of Service Research, Vol. 2, No. 4, p. 355 - 371
- Ksssim, N./ Asiah Abdullah, N.: The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis, 2010, in: Asia Pacific Journal of Marketing and Logistics, Vol. 22, No. 3, p. 351 - 371

Deletions:

- [[http://www.amazon.de/Strategies-Asia-Pacific-Philippe-Lasserre-ebook/dp/B000SJY7MA/ref=sr_1_1?ie=UTF8&qid=1413907373&sr=8-1&keywords=strategies+for+asia+pacific Lasserre, P./ Schutte, H.: Strategies for Asia Pacific: Meeting New Challenges, 3rd, 2006]]
==Useful References==
- Please use this [[http://www.fh-schmalkalden.de/schmalkaldenmedia/Guest+9+Business+Strategies+in+Asia+Chittick.pdf link]] on page 3, 4 and 5.

Revision [46455]

Edited on 2014-11-08 13:32:23 by Pioch

Additions:

If you will have a question, please use this link to contact Mr. Dr. Nils Löber [[nilsloeber@lightfactory.de]].

Deletions:

~~If you will have a question, please use this link to contact Mr. Dr. Nils Löber [[gkchittick@gmail.com]].~~

Revision [46454]

Edited on 2014-11-08 13:30:40 by Pioch

Additions:

||{width: 600px; color:gray; background-color:#FFF8DC; vertical-align:top; text-align: left; color:#1C1C1C}== **More information regarding the course**==

Deletions:

~~||{width: 600px; color:gray; background-color:#FFF8DC; vertical-align:top; text-align: left; color:#1C1C1C}== **Weitere Informationen zur Lehrveranstaltung**==~~

Revision [46453]

Edited on 2014-11-08 13:29:32 by Pioch

Additions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30||{text-align:center} C207||

Deletions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/13 - 14:30||{text-align:center} C207||

Revision [46452]

Edited on 2014-11-08 13:28:45 by Pioch

Additions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/13 - 14:30||{text-align:center} C207||

Deletions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||

Revision [46451]

Edited on 2014-11-08 13:28:24 by Pioch

Additions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16 Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||

Deletions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16
Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16
Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16
Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||

Revision [46450]

Edited on 2014-11-08 13:28:02 by Pioch

Additions:

||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16

Deletions:

||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} 10.15 - 11.45 am ||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} 12.15 - 13.45 am ||{text-align:center} C207||

Revision [46449]

Edited on 2014-11-08 13:27:40 by Pioch

Additions:

||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16
Saturday: 9 - 12/ 13 - 14:30||{text-align:center} C207||

Deletions:

~~||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16||{text-align:center} C207||~~

Revision [46448]

Edited on 2014-11-08 13:26:59 by Pioch

Additions:

==== International Service Management ====
If you will have a question, please use this link to contact Mr. Dr. Nils Löber [[gkchittick@gmail.com]].
**Credits:** 5 ECTS
one semester, 6 days a 6 hours
Course participants will acquire a sound understanding for the challenges of servide design and dellivery in a global world. The nature of services (in contrast to goods) requires specific management instruments, whose application is even more challenging in international settings. To understand how service companies can deal with the complexity of international service delivery is the main objective of this class.
Learning outcomes:
- Unterstand the special charactersitics of services and the service value creation process
- Unterstand the global importance of services, international service trade and its barries
- Learn the challenge of international service delivery including strategy and operations
- Gain an understanding for relationship marketing in services and the challenge of serving multi-national/-cultural customers
The lecture "International Service Management" hosted by Mr. Dr. Nils Löber takes place conventionally in the first semester of the master program.
**1. Basics and Fundamental Theories of Services Management**
**2. The Economic Importance of International Trade in Services**
**3. Basic Issues of International Trade in Services**
**4. Barriers of International Trade in Services**
**5. Strategies for International Service Businesses**
**6. Market Selection and Entry Strategies for Service Companies**
**7. Marketing Issues of International Service Businesses: Managing Physical Evidence and the Servicecape**
**8. Marketing Issues of International Service Businesses: Managing Relationships and Building Loyalty**
**9. Marketing Issues of International Service Businessess: E-Commerce and Internet-based Services**
**10. Intercultural Problems of Service Encounter Situations**
|=|{color:#696969; background-color: #f5f5f5; width: 100px; text-align:center} lecture part|=|{color:#696969; background-color: #f5f5f5; width: 120px; text-align:center} Date|=|{color:#696969; background-color: #f5f5f5; width: 150px; text-align:center} Time|=|{color:#696969; background-color: #f5f5f5; width: 90px; text-align:center} Room|=|
||{text-align:center}**Part 1** ||{text-align:center}**24./25.10.2014** ||{text-align:center} Friday: 10:30 - 12/ 13 - 16||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**28./29.11.2014** ||{text-align:center} 10.15 - 11.45 am ||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**12./13.12.2014** ||{text-align:center} 12.15 - 13.45 am ||{text-align:center} C207||

Deletions:

Revision [46081]

Edited on 2014-10-27 10:52:57 by Pioch

No Differences

Revision [45952]

Edited on 2014-10-21 18:23:30 by Pioch

Additions:

one semester, 6 SWS

Deletions:

~~one semester, 4 SWS~~

Revision [45950]

Edited on 2014-10-21 18:10:00 by Pioch

Additions:

The course material is available in the share folder and [[https://studip.fh-schmalkalden.de/ studip]] of the faculty.

Deletions:

~~The course material is available in the share folder and studip of the faculty.~~

Revision [45949]

Edited on 2014-10-21 18:09:42 by Pioch

Additions:

The course material is available in the share folder and studip of the faculty.

Deletions:

~~The course material is available in the share folder of the faculty.~~

Revision [45946]

Edited on 2014-10-21 18:07:56 by Pioch

Additions:

The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally in the first semester of the master program.

Deletions:

~~The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally from the fourth semester up to the sixth semester.~~

Revision [45945]

Edited on 2014-10-21 18:07:10 by Pioch

Additions:

- Please use this [[http://www.fh-schmalkalden.de/schmalkaldenmedia/Guest+9+Business+Strategies+in+Asia+Chittick.pdf link]] on page 3, 4 and 5.

Deletions:

~~- Please use this [[http://www.fh-schmalkalden.de/schmalkaldenmedia/GC_Business+in+Asia-p-27612.pdf link]] on page 3, 4 and 5.~~

Revision [45944]

Edited on 2014-10-21 18:06:50 by Pioch

Additions:

- [[http://www.amazon.de/Strategies-Asia-Pacific-Philippe-Lasserre-ebook/dp/B000SJY7MA/ref=sr_1_1?ie=UTF8&qid=1413907373&sr=8-1&keywords=strategies+for+asia+pacific Lasserre, P./ Schutte, H.: Strategies for Asia Pacific: Meeting New Challenges, 3rd, 2006]]
**2. Theoretical approaches to Asian Business**
**3. The Role of the State in Asia**
**11. Formulating Strategies for the Asia Pacific**
**12. Strategic Alliances and Managing partnerships**
**14. Future Prospects for Asian Business**

Deletions:

- [[http://www.amazon.de/Asian-Business-Management-Practice-Perspectives/dp/0230367380/ref=sr_1_2?s=books-intl-de&ie=UTF8&qid=1412946960&sr=1-2 Hasegawa, H./ Noronha, C.: Asian Business and Management. Theory, Practice and Perspectives, 2nd Ed., 2014]]
**2. The Business Systems of Asia**
**3. Asian Cultures and the Role of the State in Asia**
**11. Corporate Governance and Human Resource Management**
**12. Technology Development, Regionalism and Production Networks**
**14. Corporate Social Responsibility and Sustainable Development**

Revision [45908]

Edited on 2014-10-20 20:58:17 by Pioch

Additions:

**Credits:** 8 ECTS

Deletions:

**Credits:** 5 ECTS

Revision [45907]

Edited on 2014-10-20 20:58:09 by Pioch

Additions:

Master-degree
faculaty business and economics; recommend participation to the students in the 1st semester
||{text-align:center}**Part 1** ||{text-align:center}**Monday I** ||{text-align:center} 8.15 - 9.45 am ||{text-align:center} C207||
||{text-align:center}**Part 2** ||{text-align:center}**Monday II** ||{text-align:center} 10.15 - 11.45 am ||{text-align:center} C207||
||{text-align:center}**Part 3** ||{text-align:center}**Monday III** ||{text-align:center} 12.15 - 13.45 am ||{text-align:center} C207||

Deletions:

Bachelor-degree
faculaty business and economics; recommend participation to the students from the 4th semester
||{text-align:center}**Part 1** ||{text-align:center}**Wednesday I** ||{text-align:center} 8.15 - 9.45 am ||{text-align:center} H203||
||{text-align:center}**Part 2** ||{text-align:center}**Wednesday II** ||{text-align:center} 10.15 - 11.45 am ||{text-align:center} C206||

Revision [45906]

The oldest known version of this page was created on 2014-10-20 20:56:48 by Pioch

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