Business Strategies in Asia

If you will have a question, please use this link to contact Mr. Prof. Dr. Gary Chittick gkchittick@gmail.com.
Credits: 8 ECTS
one semester, 6 SWS
On completion of this students should be able to:
- Explain the development of different business activities within the economies studied;
- Analyse business structures, strategies and relationships within the region;
- Differentiate local, national and international influences on firms´ behaviour in Asia;
- Evaluate contending strategies or approaches to the conduct of business with the Asian region and apply them to case study materials;
- With active seminar participation you should develop greater skills in active listening, group discussion, debating and oral communication. You will also develop skills in professional report writing, production and presentation in this unit.
The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally in the first semester of the master program.
1. The Strategic Importance of the Asia Pacific
2. Theoretical approaches to Asian Business
3. The Role of the State in Asia
4. The Development of Japanese Business
5. Contemporary Japanese Business
6. Korea
7. China´s checkered Economic Past
8. Contemporary Business in Asia
9. Business Development in Southeast Asia: The Case of Singapore
10. India
11. Formulating Strategies for the Asia Pacific
12. Strategic Alliances and Managing partnerships
13. Marketing in Asia
14. Future Prospects for Asian Business
15. Exam

lecture part	Day	Time	Room
Part 1	Monday I	8.15 - 9.45 am	C207
Part 2	Monday II	10.15 - 11.45 am	C207
Part 3	Monday III	12.15 - 13.45 am	C207