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aktuelles Dokument: LVIBEBusinessStrategiesinAsia
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ich war hier: LVIBEBusinessStrategiesinAsia

Version [46462]

Dies ist eine alte Version von LVIBEBusinessStrategiesinAsia erstellt von Pioch am 2014-11-08 14:04:35.

 

Business Strategies in Asia


Contact

If you will have a question, please use this link to contact Mr. Prof. Dr. Gary Chittick gkchittick@gmail.com.

Course Material

The course material is available in the share folder and studip of the faculty.


Textbooks

Prescribed


Useful References

  • Please use this link on page 4 and 5.

More information regarding the course

Credits: 8 ECTS

Degree programm:
Master-degree
faculaty business and economics; recommend participation to the students in the 1st semester

Duration of the course:
one semester, 6 SWS

Learning outcomes:
On completion of this students should be able to:

- Explain the development of different business activities within the economies studied;
- Analyse business structures, strategies and relationships within the region;
- Differentiate local, national and international influences on firms´ behaviour in Asia;
- Evaluate contending strategies or approaches to the conduct of business with the Asian region and apply them to case study materials;
- With active seminar participation you should develop greater skills in active listening, group discussion, debating and oral communication. You will also develop skills in professional report writing, production and presentation in this unit.ers.

Grading:
Group Case Study and Presentation (20%)
Final written exam (80%)
Information

The lecture "Business in Asia" hosted by Mr. Prof. Dr. Gary Chittick takes place conventionally in the first semester of the master program.


Topics


1. The Strategic Importance of the Asia Pacific

2. Theoretical approaches to Asian Business


3. The Role of the State in Asia


4. The Development of Japanese Business


5. Contemporary Japanese Business


6. Korea


7. China´s checkered Economic Past


8. Contemporary Business in Asia


9. Business Development in Southeast Asia: The Case of Singapore


10. India


11. Formulating Strategies for the Asia Pacific


12. Strategic Alliances and Managing partnerships


13. Marketing in Asia


14. Future Prospects for Asian Business


15. Exam




Dates

In the winter semester 2014/15 the lecture is taking place:

lecture part Day Time Room
Part 1 Monday I 8.15 - 9.45 am C207
Part 2 Monday II 10.15 - 11.45 am C207
Part 3 Monday III 12.15 - 13.45 am C207


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